Epic Games refers Apple to the European Commission, after dispute over button design

Update, Saturday 6th July: Epic Games has updated its statement to confirm that Apple has now accepted its submission.

In a brief addendum, Epic said: “Update: Apple has informed us that our previously rejected Epic Games Store notarisation submission has now been accepted”.

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Epic did not reveal if it had rescinded its call for the European Commission to investigate its “concerns”.

Original story follows.

Epic Games has referred Apple to the European Commission for rejecting its notarisation submission, alleging Apple’s refusal is “arbitrary, obstructive, and in violation of the Digital Markets Act (DMA)”.

In a statement posted to X, the social media platform formerly known as Twitter, Epic said Apple had taken issue with its call-to-action buttons, claiming both its “Get” and “In-app purchases” buttons are too similar in design to Apple’s own buttons.

Epic says it is using the words “install” and “in-app purchases” as this follows naming conventions that app users are already familiar with.

“Apple has rejected our Epic Games Store notarisation submission twice now, claiming the design and position of Epic’s ‘Install’ button is too similar to Apple’s ‘Get’ button and that our ‘In-app purchases’ label is too similar to the App Store’s ‘In-App Purchases’ label,” Epic Games said.