Twitch has launched a new Pools, Hot Tubs, and Beaches category in response to “community and advertiser feedback”.
The announcement came after a controversial week for Twitch and its “hot tub meta”, with some streamers complaining that advertising had been suspended from their channels without warning or explanation.
Twitch said it had done this “at the advertisers’ request”. “We recently suspended advertising on some channels that were flagged by the majority of our advertiser base and failed to notify them,” Twitch said in a blog post.
“Our creators rely on us, and we should have alerted affected streamers to this change before it happened – it was a mistake not to do so. We’re working with individual creators to address their specific situations and restore ads where appropriate.”